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The "Elevator Test"Friday, 23 June, 2000 @ 10 amJun 23 Fri (10 AM) The "Elevator Test" Fill in the missing items in: "[Product] is a [2- or 3-word description] that [delivers what main function or benefit]. Unlike [competing alternatives], [Product] [differentiating benefit]." For example: "ZoomMail is a weekly, electronic newsletter that highlights significant events and overlooked products for Internet users. Unlike paper-backed publications, ZoomMail delivers thoughtful articles on a timely basis." The elevator test gets its name from the fact that it is short enough to answer someone's query about your product during an elevator ride. (From the TibBITS mailing list.)
Ross : Link : Discussion Board Please Note: If you were expecting to read about a completely different topic, may you have followed an outdated link. Entries from March 2001 through March 2004 have been renumbered and re-indexed. You can read why the archives have been renumbered, and how to find the one you want by hand. | |
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